Fundamentals of Space Business and Economics

About the Book

Space is not a fringe industry of terrestrial economic activity; it is also not a land of fantasy where the fundamental laws of economics don't apply. Space is simply a medium: a vast Universe full of resources to be explored, a vast ocean connecting stars and planets.

Today, space is serious business, but it’s nowhere close to its true potential. Our perception of our surroundings is undergoing a major transformation: astronomers are discovering new exoplanets almost every week. Cosmos is teeming with new destinations to explore. In this sense, space is not just an Earth-bound market or industry, it’s a host of technologies, know-how and new destinations; it’s our vessel to explore the Universe.

This book is a must read for anyone interested in the economic and business aspects of space. Topics covered include:

  • The Space “Value Chain”
  • The Economic Footprint of Space
  • Seven Distinguishing Features of Space Business
  • Socio-economic Benefits of Space Activities
  • Emerging Space Markets
  • Key Issues and Challenges in Space Business
  • Risk Management
  • Cost Management
  • Top Ten Things to Know about Space Business and Economics
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Table of Contents

Chapter 1: Introduction to Space Business and Economics

  • Physics Enables, Politics Dictates, Economics Sustains
  • Guide to Contents
  • Definition of Key Terms
  • Notes

Chapter 2: Understanding the Nature of Space Business

  • Review of Key Concepts
  • The Fundamental Forces of Economics: Demand and Supply
  • Elasticity of Launch Services
  • Cost Versus Price
  • The Space “Value Chain”
  • The Economic Footprint of Space
  • Satellite Applications: Meet the Three Musketeers
  • Satellite Telecommunications
  • Global Navigation Satellite Systems
  • Remote Sensing
  • Big Data and Satellite Applications
  • Notes

Chapter 3: Seven Distinguishing Features of Space Business

  • Cyclical Nature
  • Linkage to Defense
  • Government as the Main Customer
  • The Destination Problem
  • Limited Competition
  • Long Investment Horizon
  • The Curse of the Single Unit of Production
  • Case Study: Iridium and the Lessons Learned from Terrestrial
  • Competition
  • Notes

Chapter 4: Socio-Economic Benefits of Space Activities

  • Three Main Types of Benefits
  • Direct Industrial Benefits
  • Spin-offs
  • Societal and Intangible Benefits
  • Measuring the Economic Impacts of Space Programs
  • A Deeper Look at Spin-offs
  • Case Study: On Stardust and Dollars
  • Notes

Chapter 5: Emerging Space Markets

  • Emerging Sectors
  • Space Tourism
  • On-Orbit Satellite Servicing
  • Private Space Exploration
  • Notes

Chapter 6: Key Issues and Challenges in the Space Business

  • High Cost of Access to Space
  • Limited Access to Financing
  • Inadequate Use of Marketing Tools
  • Public Outreach
  • Globalization and Consolidation
  • The Changing Role of the Private Sector
  • Space Debris
  • Replacing Generation Apollo
  • Notes

Chapter 7: Risk Management

  • Defining Risk
  • Risk in Space
  • Types of Risks
  • Modeling Risk
  • Risk Matrix
  • Event Tree
  • Hazard Scales
  • Managing Risk
  • Testing and Redundancy
  • Diversification: Towards a Portfolio-Based Approach
  • Risk Transfer and Insurance
  • Case Study: Nuts and Bolts of Risk Management
  • Notes

Chapter 8: Cost Management

  • Cost Analysis and Management
  • A History of Cost Overruns
  • Cost Estimation Methods
  • Costing by Analogy
  • Bottom-up Costing
  • Parametric Costing
  • Cost of Major Space Programs
  • Contract Management: The Heritage from the Defense Industry
  • Cost Management in the Private Sector
  • Public-Private Partnerships (PPP) as a Cost-Sharing Mechanism
  • Case Study: Does Anybody Actually Know the Cost of the ISS?
  • Notes

Chapter 9: Putting It All Together: Assessing the Feasibility of a Space Venture

  • Market Overview for OOS
  • Defining the Business Model
  • Understanding the Supply Side
  • Understanding the Demand Side
  • Is There a Match Between Demand and Supply?
  • Risk Analysis
  • Running the 5Ps of Marketing
  • Pricing
  • Physical Distribution
  • Promotion
  • Product
  • Philosophy
  • Notes

Chapter 10: Conclusions

  • Top Ten Things to Know About Space Business and Economics