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[box style=”1 or 2″]About the book

Space is not a fringe industry of terrestrial economic activity; it is also not a land of fantasy where the fundamental laws of economics don’t apply. Space is simply a medium: a vast Universe full of resources to be explored, a vast ocean connecting stars and planets.

Today, space is serious business, but it’s nowhere close to its true potential. Our perception of our surroundings is undergoing a major transformation: astronomers are discovering new exoplanets almost every week. Cosmos is teeming with new destinations to explore. In this sense, space is not just an Earth-bound market or industry, it’s a host of technologies, know-how and new destinations; it’s our vessel to explore the Universe.

This book is a must read for anyone interested in the economic and business aspects of space. Topics covered include:

• The Space “Value Chain”
• The Economic Footprint of Space
• Seven Distinguishing Features of Space Business
• Socio-economic Benefits of Space Activities
• Emerging Space Markets
• Key Issues and Challenges in Space Business
• Risk Management
• Cost Management
• Top Ten Things to Know about Space Business and Economics[/box]

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[icon icon=”book”]Table of Contents

Chapter 1: Introduction to Space Business and Economics

• Physics Enables, Politics Dictates, Economics Sustains
• Guide to Contents
• Definition of Key Terms
• Notes

Chapter 2: Understanding the Nature of Space Business

• Review of Key Concepts
• The Fundamental Forces of Economics: Demand and Supply
• Elasticity of Launch Services
• Cost Versus Price
• The Space “Value Chain”
• The Economic Footprint of Space
• Satellite Applications: Meet the Three Musketeers
• Satellite Telecommunications
• Global Navigation Satellite Systems
• Remote Sensing
• Big Data and Satellite Applications
• Notes

Chapter 3: Seven Distinguishing Features of Space Business

• Cyclical Nature
• Linkage to Defense
• Government as the Main Customer
• The Destination Problem
• Limited Competition
• Long Investment Horizon
• The Curse of the Single Unit of Production
• Case Study: Iridium and the Lessons Learned from Terrestrial Competition
• Notes

Chapter 4: Socio-Economic Benefits of Space Activities

• Three Main Types of Benefits
• Direct Industrial Benefits
• Spin-offs
• Societal and Intangible Benefits
• Measuring the Economic Impacts of Space Programs
• A Deeper Look at Spin-offs
• Case Study: On Stardust and Dollars
• Notes

Chapter 5: Emerging Space Markets

• Emerging Sectors
• Space Tourism
• On-Orbit Satellite Servicing
• Private Space Exploration
• Notes

Chapter 6: Key Issues and Challenges in the Space Business

• High Cost of Access to Space
• Limited Access to Financing
• Inadequate Use of Marketing Tools
• Public Outreach
• Globalization and Consolidation
• The Changing Role of the Private Sector
• Space Debris
• Replacing Generation Apollo
• Notes

Chapter 7: Risk Management

• Defining Risk
• Risk in Space
• Types of Risks
• Modeling Risk
• Risk Matrix
• Event Tree
• Hazard Scales
• Managing Risk
• Testing and Redundancy
• Diversification: Towards a Portfolio-Based Approach
• Risk Transfer and Insurance
• Case Study: Nuts and Bolts of Risk Management
• Notes

Chapter 8: Cost Management

• Cost Analysis and Management
• A History of Cost Overruns
• Cost Estimation Methods
• Costing by Analogy
• Bottom-up Costing
• Parametric Costing
• Cost of Major Space Programs
• Contract Management: The Heritage from the Defense Industry
• Cost Management in the Private Sector
• Public-Private Partnerships (PPP) as a Cost-Sharing Mechanism
• Case Study: Does Anybody Actually Know the Cost of the ISS?
• Notes

Chapter 9: Putting It All Together: Assessing the Feasibility of a Space Venture

• Market Overview for OOS
• Defining the Business Model
• Understanding the Supply Side
• Understanding the Demand Side
• Is There a Match Between Demand and Supply?
• Risk Analysis
• Running the 5Ps of Marketing
• Pricing
• Physical Distribution
• Promotion
• Product
• Philosophy
• Notes

Chapter 10: Conclusions

• Top Ten Things to Know About Space Business and Economics

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